Our Recent Work
After 175+ years of existence, Family Services of Greater Boston closed its doors. In the aftermath, one of its residential programs (Family Independence) has emerged and reformed into a new organization. And therefore needed a new identity.
We created an identity, including a new logo design, and web presence for them. To represent their mission — to assist families in reducing their reliance on public services and increase their independence — we used a bright and cheerful color palette, and inspirational photography. The mix of traditional serif typefaces with more contemporary sans-serifs represents the organization’s rich heritage and simultaneously, it’s new mission.