Strong. Sticky. Strategic.
The Honeycomb Way
- Focus Groups
- One-on-One Interviews
- Research Reports & Whitepapers
- Product Viability Research
Market & Customer Insights
We are pros at designing and implementing research plans that provide actionable insights, using focus groups, one-on-one interviews, surveys, or mixed methodologies. We also create market overviews by identifying and analyzing relevant data sets, research reports, articles, and competitive information.
Our quantitative research expertise includes
- Market trends
- Net Promoter® Score (NPS)/customer satisfaction
- Brand health trackers/brand awareness
- Customer journey studies
- Pricing studies
- Product feature prioritization
- Message testing
- Ad testing
- Market viability/market sizing
- Product testing
- Product gap analysis
- Product win/loss analysis
“The surveys and interviews that Honeycomb conducted for us provided us with comprehensive and actionable market intelligence. We regularly use the insights from their work to inform buyer personas, product development and go-to-market strategy.”
— Nicole Kunzmann, Director, Product Analytics & Insights, BellXcel
- Strategic Consulting
- Unique Value Propositions
- Message Testing
- Messaging Framework
- Customer Journey Mapping
- Marketing Plan Development
- Sales & Marketing Assets
- SWOT Analysis
Based on information gathered via research and customer insights, we work with your marketing team to map your customer journey, craft value propositions and messaging, and develop internal and external sales support tools.
From internal tools such as demo scripts and videos, sales training, and certification courses, to customer-facing decks and datasheets, we can write and design the collateral that move sales forward.
Product and Market Development
We help you harness customer and market insights to build, refine, define, seed, and launch your digital products or services as you prepare to go to market. Our methods include testing wireframes, running pilots, or collecting user diaries, which support iterative development processes.
We work with your team to identify your organization’s strengths and weaknesses, and to conduct an analysis of the competitive landscape for opportunities and threats to inform your strategic planning and ensure that marketing is aligned to your goals for growth.
Design & Development
- Branding and Identity Design
- Website Design & Development
- User Interface Design and eBook Design
- Brochures, Flyers, Newsletter and Email Campaign Design
- Environmental Graphics and Event Design
- Creative Direction and Accessible Design
- Annual Reports and Media Kits
- WordPress and Hubspot CMS Theme Design and Development
Designer Victor Papnek once said, ”Design is the conscious effort to impose meaningful order”. Whether your creative need is a simple identity suite or a larger scale endeavor, the delivery and impact of your message is best conveyed through well executed design that harnesses the power of customer insights.
To us, brand identity is the sum total of how your brand looks, feels, and speaks to people. Fueled by research, we’ll help you create a holistic identity that sets you apart from your competition and encourages people to engage with you.
Website Design & Development
Your website should attract the right audience and create new opportunities for your organization. We’ll help you to craft the right messaging, and we’ll design and build a website that accomplishes those goals; with search engine optimization and accessibility standards in mind.