Our Services

Strong. Sticky. Strategic.

The Honeycomb Way

Market Research

Focus Groups
One-on-One Interviews
Research Reports & Whitepapers
Product Viability Research
Surveys

Market & Customer Insights

We are pros at designing and implementing research plans that provide actionable insights, using focus groups, one-on-one interviews, surveys, or mixed methodologies. We also create market overviews by identifying and analyzing relevant data sets, research reports, articles, and competitive information.

Survey Research

Our quantitative research expertise includes

Market trends
Net Promoter® Score (NPS)/customer satisfaction
Brand health trackers/brand awareness
Customer journey studies
Pricing studies
Product feature prioritization

Message testing
Ad testing
Market viability/market sizing
Product testing
Product gap analysis
Product win/loss analysis

“The surveys and interviews that Honeycomb conducted for us provided us with comprehensive and actionable market intelligence. We regularly use the insights from their work to inform buyer personas, product development and go-to-market strategy.”

— Nicole Kunzmann, Director, Product Analytics & Insights, BellXcel

Product Marketing

Strategic Consulting
Unique Value Propositions
Message Testing
Messaging Framework
Customer Journey Mapping
Marketing Plan Development
Sales & Marketing Assets
SWOT Analysis

Product Marketing

Based on information gathered via research and customer insights, we work with your marketing team to map your customer journey, craft value propositions and messaging, and develop internal and external sales support tools.

Sales Enablement

From internal tools such as demo scripts and videos, sales training, and certification courses, to customer-facing decks and datasheets, we can write and design the collateral that move sales forward.

Product and Market Development

We help you harness customer and market insights to build, refine, define, seed, and launch your digital products or services as you prepare to go to market. Our methods include testing wireframes, running pilots, or collecting user diaries, which support iterative development processes.

Strategic Marketing

We work with your team to identify your organization’s strengths and weaknesses, and to conduct an analysis of the competitive landscape for opportunities and threats to inform your strategic planning and ensure that marketing is aligned to your goals for growth.

Design & Development

Branding and Identity Design
Website Design & Development
User Interface Design and eBook Design
Brochures, Flyers, Newsletter and Email Campaign Design
Environmental Graphics and Event Design
Creative Direction and Accessible Design
Annual Reports and Media Kits
WordPress and Hubspot CMS Theme Design and Development

Graphic Design

Designer Victor Papnek once said, ”Design is the conscious effort to impose meaningful order”. Whether your creative need is a simple identity suite or a larger scale endeavor, the delivery and impact of your message is best conveyed through well executed design that harnesses the power of customer insights.

Brand Identity

To us, brand identity is the sum total of how your brand looks, feels, and speaks to people. Fueled by research, we’ll help you create a holistic identity that sets you apart from your competition and encourages people to engage with you.

Website Design & Development

Your website should attract the right audience and create new opportunities for your organization. We’ll help you to craft the right messaging, and we’ll design and build a website that accomplishes those goals; with search engine optimization and accessibility standards in mind.